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                              Avi Perry
                              Words of Wisdom to Aspiring Authors 09/08/2009
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                              If you are not (yet) a best selling author, an established expert, or a known celebrity, you are going to be ignored or face rejections when trying to find a literary agent or a publisher. If you had written or about to write a non-fiction book, you will not get attention unless you have already established yourself as an authority in that particular subject or field. If you had written a novel, you should let a Simon-Cowell-type person read it before you set your eyes on getting it published. If your manuscript is of high quality, and Simon approves, then you may try Self-Publishing, but only if you have the budget to carry the endeavor all the way through. That journey does not end with the printing of the book; it includes professional editing, cover design, typesetting, and above all-—marketing. Without a reasonable marketing budget, your book will get lost in the decimal dust. No one will know about it, except your close family and friends. It may be the greatest masterpiece of the century, but it will remain anonymous, lonely and cold. However, if you don’t care about sales, then forget about the marketing part, take it out of your budget and don’t bother. Still, you wouldn’t want your friends and family to say things, and smirk behind your back, so you must ensure quality even if you merely get it published as a medal for your undersized ego.
                               


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